ABOUT THE CONFERENCE

We made RM62.1 Million for our partners in 2008. And that's just the begining...

Discover how we can promote your travel business to online users. You don't want to miss this.

SOTA INTERNATIONAL CONFERENCE 2009


19 August 2009; One World Hotel, Petaling Jaya

Unleash the full potential of SOTA for your travel business. Be there to Be Empowered.

Global travel revenues in 2008 amount to over USD7.89 trillion (WTTC); millions of citizens will leave their borders for the first time this year; international tourism actually grew year-over-year about 5 per cent in the first four months of 2008 (UN World Tourism Organization).

Today, the travel researching, planning, sharing and purchasing process is wholly digital -

Is your travel business ready to market, promote, engage and transact online?

Do you understand how to leverage effectively on social media marketing (Twitter, Facebook, MySpace, Friendster etc.) to grow your travel business?

If you are clueless to even what the questions above is referring to, then your travel business today is in danger of going extinct. Your travel business needs to adapt to the rapid changing trends of travellers today and leverage on the latest technological innovation to enable it to compete online.

The SOTA International Conference 2009 represents the next big wave of innovation in the travel industry and the ensuing impact on your business. Brought to you by the premier innovators in the Malaysian travel industry scene, The SOTA International Conference 2009 will bring together every key player from across the travel and tourism industry to showcase what will be the future of the travel industry - the Standard Online Tourism Architecture (SOTA).

The benefits of attending:

• capture the vision of SOTA for the global travel industry
• discover how SOTA is already enabling certain travel businesses to attain new business online
• attain an overall understanding of where the travel industry is heading
• understand the emerging trends online and what new media, social networking and web2.0 mean for your travel business
• acquire powerful new strategies to unleash the potential of your travel business during these challenging economic times
• learn how your travel business can be a part of the SOTA network to reach out to over 1 billion online users
• network and connect with both local and international participants from across the travel industry - from hoteliers and travel agents to event owners, tour operators and MICE

For mode details, click here