Kuala Lumpur, 9 October 2009 – Creative Advances Technology Sdn Bhd (CAT) has been named the Winner of the 2009 “Best of Tourism and Hospitality Award” within the tourism category at the APICTA Award last night, for the development of Standard Online Tourism Architecture (SOTA), the best tourism-focused technology development.
The MSC Malaysia Asia Pacific ICT Award (MSC Malaysia APICTA), held last night at the Putra World Trade Centre (PWTC), serves as a platform to stimulate creativity, innovation and excellence in Information & Communication Technology (ICT) in Malaysia.
“We are honoured to receive such a prestigious award in ICT Malaysia and to be recognized as the winner of ‘Best of Tourism and Hospitality Award’,” said Rohizam Mohd Yusoff, Chief Executive Officer of CAT.
“As this award is only presented to the most innovative nomination for developing ICT solutions in support of tourism and hospitality industry, the reward is testimony to the success of the SOTA platform.”
“This award reflects just how the Internet and tourism have become evolving industries that seek new and innovative ways to optimise performance,” he added.
“Tourism is the second largest income earner for the country, whilst the Internet is now the preferred medium for booking travel. Thus, we took the advantage of this and created SOTA.”
Standard Online Tourism Architecture was launched in August this year at the SOTA International Conference 2009 in One World Hotel, which saw close to 500 delegates of the travel and tourism industry attending the event.
CAT are the developers responsible for the Standard Online Tourism Architecture (SOTA), a travel platform provided for travel and tourism businesses to network and build sales leads connected to a global audience of more than one billion travel customers in a US$ 200 billion market place.
To date, over 700 travel companies and organisations, including VirtualMalaysia.com, the official e-portal for the Ministry of Tourism Malaysia, and IMT-GT Tourism, the official website for Indonesia-Malaysia-Thailand Growth Triangle.
Just recently, CAT has also signed a two-year agreement with Pacific Asia Travel Association (PATA) to offer new e-commerce opportunities for PATA members worldwide.
To find out how you can make use of the SOTA platform to improve your travel and tourism business, contact Creative Advances Technology Sdn Bhd at +6 03 8996 8996, or visit www.sotanetwork.com.
